What words do Fine Wine consumers use, and how does that shape their perception of Fine Wine?
It’s easy to make assumptions about the wealthy, but if these assumptions turn out to be wrong, the wine trade may find itself engaging in sales and export strategies that are no longer relevant.
With this in mind, ARENI Global conducted a series of interviews with high-net-worth individuals (HNWI), to find out more about them, and how the pandemic impacted their behaviour.
Oliver Dixon is Head of Fine Wine at MMI (Maritime and Mercantile International), a subsidiary of Emirates Group. Headquartered in Dubai, it is the number one beverage distributor in UAE and Oman, supplies duty free retailers and has 17 retail stores. He spoke with ARENI and shares his insights on the local Fine Wine market and his consumers profiles.
ARENI invited Geisenheim University’s Professor Monika Christmann, the current vice president of the International Organisation of Vine and Wine (OIV) and Dr Ignacio Sanchez Recarte, the secretary general of Comité Européen des Entreprises Vins (CEEV – European Committee for Wine Companies), to a discussion about wine labelling, and about upcoming World Health Organisation (WHO) proposals around alcohol, and what they mean for wine.
We meet Véronique Pardo, food anthropologist and director of France’s Observatoire des habitudes alimentaires (Eating Habits Observatory). We discussed with her the values that eaters hold today and how the current crisis has changed some of the foundations of our food systems, and of course, what it means for Fine Wine.