To survive, fine wine must be clear about its commitment to moderation, responsibility and sustainability, while also mounting an argument that wine is a historic, cultural drink of pleasure and joy.
Repenser le langage du vin pour attirer de nouveaux consommateurs – Conversation avec Sandrine Goeyvaerts
ARENI rencontre Sandrine Goyevaerts, caviste belge et autrice de divers ouvrages sur le vin pour discuter langages et inégalités autour son nouvel opus: Manifeste pour un Vin Inclusif.
Deconstructing the language of wine to attract new consumers – In Conversation with Sandrine Goeyvaerts
We meet Sandrine Goeyvaerts, a Belgian wine merchant, journalist for Elle magazine and author of several books on wine. Her latest work, “Manifeste pour un vin inclusif (Manifesto for an inclusive wine) argues for a different use of language within the French-speaking wine world and looks at changing the language of wine could open the door to new consumers.
Fine Wine, Conversations and the Digital Age
Why our ecosystem needs more meaningful chat and how to create powerful conversations.
Understanding Asia’s Affluent Consumers – In Conversation with Amrita Banta
We meet Amrita Banta, founder and director of Agility Research, a luxury consulting company ranked among the top ten globally, which focuses on the affluent consumers of luxury and premium brands.
We discuss how COVID changed the relationship between Asian consumers and luxury goods, and how the past few months have led to renewed spending, and to Fine Wine finding its way into millions of Asian households for the first time.
The Future of Fine Wine Consumers
On April 27th 2021, we presented our latest, extensive research on today’s Fine Wine consumers and the complex forces at play that will define the buying behaviours of tomorrow.
The semantics of Fine Wine
What words do Fine Wine consumers use, and how does that shape their perception of Fine Wine?
How Much is Enough? – In conversation with Felicity Carter and Jordan Sale
ARENI invites Felicity Carter, Editor-in-Chief at Pix and Jordan Sale, CEO and founder of 81 cents, to talk pay gaps, negociation skills, globalization of the work place and financial transparency.
Why the world of wine needs gate openers
As the world opens up and restaurants overflow again, many producers are now connecting with their old business networks once again. How can they apply the lessons they learned from the pandemic, and maintain both their new and old communities?
Fine Wine and Football – In Conversation with Tim Atkin MW and Phillipe Auclair
In the middle of the European football championship, we meet wine critic and journalist Tim Atkin MW and Phillipe Auclair, France’s football correspondant in the UK. In this special episode, we ponder very serious questions on these two popular social objects while having a lot of fun pairing football players and teams with their wine equivalent.
Who buys investment grade wine?
It’s easy to make assumptions about the wealthy, but if these assumptions turn out to be wrong, the wine trade may find itself engaging in sales and export strategies that are no longer relevant.
With this in mind, ARENI Global conducted a series of interviews with high-net-worth individuals (HNWI), to find out more about them, and how the pandemic impacted their behaviour.
Life-Changing Travel in the Time of COVID
We meet Tom Marchant, co-founder and director of Black Tomato, an award-winning agency which creates what they describe as unique and perfectly-tailored travel experiences. We discuss what luxury, hospitality and creating experiences means in practice. In consideration of ARENI’s latest report, we compare and contrast what fine wine consumers have in common with affluent travellers.