While the wine ecosystem, from production to distribution, seems to agree on what Fine Wine is not – a wine of poor quality, that’s mass produced, made using short cuts and widely distributed – there is little agreement on what a “Fine Wine” actually is. The very idea that we need to describe the meaning and attributes of Fine Wine … Read More
With Shanika Hillocks, food & wine digital strategist, published writer and active speaker, we talk digital strategy, influencer marketing and brand engagement. As we re-assess the weight of words and the power of pictures in a deeply shaken and polarised world, we also explore good practices for Fine Wine estates and brands.
A conversation to assess the best way for Fine Wine actors to cut through the online noise, build meaningful relationships with trade and consumers and embrace their responsibilities.
With Erin Gore and Karli Warner, founders of The Garden Society, we explore the growing world of Cannabis. As we explore their strong ethos – to become the most positive and trusted cannabis brand for women, turning down the daily chaos and turning up the joy – we draw many parallel between their world and the Fine Wine Ecosystem, discussing millennials, language, terroir & provenance, and responsibility.
With Xavier Rolet KBE, former CEO of the London Stock Exchange and 2017 Harvard Business Review 100 Best CEOs in the World, we take a bird’s eye view and explore the current situation’s global picture.
A conversation to understand how the changing worlds of finance, tech and international governance is and will impact both big and small players of the Fine Wine world.
A conversation to explore the links between luxury, sociology, marketing and Fine Wine.
With Prof. Beverley Skeggs, we dive deep into behavioural science and the concepts of inclusivity and exclusivity, casting a different light on some of our ecosystem’s oldest battles and answering key questions on Fine Wine’s language, its symbolism and its struggle to break cultural norms.