While the wine ecosystem, from production to distribution, seems to agree on what Fine Wine is not – a wine of poor quality, that’s mass produced, made using short cuts and widely distributed – there is little agreement on what a “Fine Wine” actually is. The very idea that we need to describe the meaning and attributes of Fine Wine … Read More
Is Fine Wine too Cheap?
On 17 November, ARENI collaborated with 67 Pall Mall in London to organise a debate on the theme Is Fine Wine Too Cheap?
ARENI will present the main arguments presented by both teams on that evening. This first article presents the opening statement in favour of the motion made by Pauline Vicard, Executive Director of ARENI Global.
What Fine Wine can learn from Jazz – In conversation with Corina Kwami
We meet Corina Kwami, American jazz singer, tap dancer and performer, and a passionate music historian.
We explore the origins of jazz and music’s social role in the world today, and what Fine wine could learn from jazz in terms of interpretation, blending, control and the power of bringing various voices together.
Fine Wine merchants in the internet age
When it’s possible for collectors and consumers to go online and find a better deal, how can Fine Wine merchants keep their customers?
Debunking the clichés of digital marketing: In Conversation with Georgia Panagopoulou
We meet Georgia Panagopoulou, known as Wine Gini on social media. Georgia is head of one of the biggest online wine communities, including both Facebook and Instagram where she has 112,000 followers.
We discuss how social media campaigns are created and measured, while debunking the digital clichés, one by one.
Fine Wine and the Social Contract
To survive, fine wine must be clear about its commitment to moderation, responsibility and sustainability, while also mounting an argument that wine is a historic, cultural drink of pleasure and joy.
The future of cities and why the Fine Wine world should care – In Conversation with Prof. Ricky Burdett
Ricky Burdett is Professor of Urban Studies at the London School of Economics and Director of LSE Cities, a global centre of research and teaching which received the Queen’s Anniversary Prize for Higher and Further Education 2016-18. At LSE he teaches in the Executive MSc in Cities and other courses and co-directs the Urban Age programme.
He spoke with ARENI about the future of cities.
The semantics of Fine Wine
What words do Fine Wine consumers use, and how does that shape their perception of Fine Wine?
Deconstructing the language of wine to attract new consumers – In Conversation with Sandrine Goeyvaerts
We meet Sandrine Goeyvaerts, a Belgian wine merchant, journalist for Elle magazine and author of several books on wine. Her latest work, “Manifeste pour un vin inclusif (Manifesto for an inclusive wine) argues for a different use of language within the French-speaking wine world and looks at changing the language of wine could open the door to new consumers.
What do Fine Wine lovers want?
Wealthy wine lovers appreciate wine and want it to be part of their life. But they don’t want to pay more than they need to.
Understanding Asia’s Affluent Consumers – In Conversation with Amrita Banta
We meet Amrita Banta, founder and director of Agility Research, a luxury consulting company ranked among the top ten globally, which focuses on the affluent consumers of luxury and premium brands.
We discuss how COVID changed the relationship between Asian consumers and luxury goods, and how the past few months have led to renewed spending, and to Fine Wine finding its way into millions of Asian households for the first time.
How Much is Enough? – In conversation with Felicity Carter and Jordan Sale
ARENI invites Felicity Carter, Editor-in-Chief at Pix and Jordan Sale, CEO and founder of 81 cents, to talk pay gaps, negociation skills, globalization of the work place and financial transparency.
Fine Wine, Conversations and the Digital Age
Why our ecosystem needs more meaningful chat and how to create powerful conversations.