Define Fine Wine White Paper

While the wine ecosystem, from production to distribution, seems to agree on what Fine Wine is not – a wine of poor quality, that’s mass produced, made using short cuts and widely distributed – there is little agreement on what a “Fine Wine” actually is. The very idea that we need to describe the meaning and attributes of Fine Wine … Read More

Podcast – For an Equitable and Inclusive Digital Marketing – In Conversation with Shanika Hillocks

With Shanika Hillocks, food & wine digital strategist, published writer and active speaker, we talk digital strategy, influencer marketing and brand engagement. As we re-assess the weight of words and the power of pictures in a deeply shaken and polarised world, we also explore good practices for Fine Wine estates and brands.
A conversation to assess the best way for Fine Wine actors to cut through the online noise, build meaningful relationships with trade and consumers and embrace their responsibilities.

Podcast – Learning from the Cannabis World – In Conversation with The Garden Society

With Erin Gore and Karli Warner, founders of The Garden Society, we explore the growing world of Cannabis. As we explore their strong ethos – to become the most positive and trusted cannabis brand for women, turning down the daily chaos and turning up the joy – we draw many parallel between their world and the Fine Wine Ecosystem, discussing millennials, language, terroir & provenance, and responsibility.