To survive, fine wine must be clear about its commitment to moderation, responsibility and sustainability, while also mounting an argument that wine is a historic, cultural drink of pleasure and joy.
We meet Sandrine Goeyvaerts, a Belgian wine merchant, journalist for Elle magazine and author of several books on wine. Her latest work, “Manifeste pour un vin inclusif (Manifesto for an inclusive wine) argues for a different use of language within the French-speaking wine world and looks at changing the language of wine could open the door to new consumers.
We meet Amrita Banta, founder and director of Agility Research, a luxury consulting company ranked among the top ten globally, which focuses on the affluent consumers of luxury and premium brands.
We discuss how COVID changed the relationship between Asian consumers and luxury goods, and how the past few months have led to renewed spending, and to Fine Wine finding its way into millions of Asian households for the first time.
In the middle of the European football championship, we meet wine critic and journalist Tim Atkin MW and Phillipe Auclair, France’s football correspondant in the UK. In this special episode, we ponder very serious questions on these two popular social objects while having a lot of fun pairing football players and teams with their wine equivalent.
It’s easy to make assumptions about the wealthy, but if these assumptions turn out to be wrong, the wine trade may find itself engaging in sales and export strategies that are no longer relevant.
With this in mind, ARENI Global conducted a series of interviews with high-net-worth individuals (HNWI), to find out more about them, and how the pandemic impacted their behaviour.
We meet Tom Marchant, co-founder and director of Black Tomato, an award-winning agency which creates what they describe as unique and perfectly-tailored travel experiences. We discuss what luxury, hospitality and creating experiences means in practice. In consideration of ARENI’s latest report, we compare and contrast what fine wine consumers have in common with affluent travellers.