Five Things to Know About Building Fine Wine Brands

Even in Fine Wine, Brands are Important

While working on the Inside La Place de Bordeaux podcast, the team heard the same phrase over and over: La Place does not create brands.

To succeed in the LaPlace distribution system, a wine must already be well known and sought after. In other words, it must have a strong brand.

Yet the idea of a ‘fine wine brand’ seems a paradoxical one — after all, doesn’t branding belong to the lower end of the market, rather than at the pinnacle of quality?

Hosts Pauline Vicard, CEO of Areni Global, and Felicity Carter, the editorial director, looked at what branding means in the context of fine wine for Episode 5. Here’s what they discovered.