Women’s Wealth Is Soaring and So Is Their Taste for Fine Wine
The wine trade has traditionally been a male-only preserve, but that’s changing, finds Felicity Carter.
Put “wine collector” into Google Images, and it will show white-haired men standing in well-stocked cellars.
Google has some catching up to do.
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Additional Resources:
- Podcast – Inside the Head of a Collector – In Conversation with Prof. Shirley Mueller
- NCNN ep 4: Hamish Greening on Cultivating a New Generation of Wine Collectors
- Connecting With a New Generation of Wine Consumers
- Debunking the Myths About Young People and Fine Wine
- It’s Time to Go Where the New Consumers Are Congregating