Trends, Worries and Opportunities 2025

What does 2025 have in store for the fine wine world? How are key players planning for this new year and where will they invest their time, and money?

Felicity and Pauline caught up with six major wine personalities, to ask them what they see ahead in 2025.

Here is what they discussed:

• China: The impact of the country’s slow recovery and how the wine market has drastically changed in five years (with some very positive trends, we promise!)
• Global: The geopolitical turmoil and taxes and tariffs, both in the USA and in the UK, and how companies are adapting
• Consumption: The rapid decline of wine consumption — notably away from home — in major Western markets and the impact on the fine wine trade. Our experts also discuss the different steps they are taking to overcome these challenges.
• Markets: How major players are investing in Brazil, South East Asia and new African markets, and what it takes to be successful in these fast-growing markets.
• Styles: The “Burgundification” of fine wine and what it means for the fine wine market generally.

Many thanks to Polly Hammond, Founder and Executive Director, 5forests; Joao Gomes Da Silva, the Chief Comercial Officer, Sogrape, Portugal; Natalie Wang, the Founder and Editor, Vinojoy, China; Matt Deller MW, Managing Director, Wirra Wirra, Australia; Pierre Mansour, Wine Director, The Wine Society, UK; Edouard Baijot MW, Director Luxury-International, Gallo, USA.