The Future of Fine Wine Consumers

For the last two years, ARENI Global’s research partnership with Mestrezat has allowed us to not only define Fine Wine through the eyes of trade or consumers, but also to study their buying behaviours and relationships with Fine Wine and its suppliers.

On April 27th 2021, we presented our latest, extensive research on today’s Fine Wine consumers and the complex forces at play that will define the buying behaviours of tomorrow.

See HERE to access the full report – The Future of Fine Wine 2021

Major themes addressed:

  • What does the concept of Fine Wine means for consumers?
  • Who are “the Fine Wine consumers”? Where are they? How do they buy? What do they drink?
  • Do High Networth Individuals share similar buying profiles? How to meet HNWI’s expectations?
  • Who are the consumers who can influence Fine Wine sales? How can they be identified? In which communities can they be found? How and where do they engage with Fine Wine?
  • What comes next for Fine Wine? How are Fine Wine consumers likely to react to change and disruption? What are the levers of change needed in order to adapt and thrive?


Felicity Carter, Executive Editor, Pix, USA

Before joining the new and ambitious Pix project, Felicity Carter was editor-in-chief of Meininger’s Wine Business International, the world’s only global, English language wine business magazine.

She is also a wine judge, and a respected commentator and moderator, discussing the state of the wine industry at major events, including Prowein, Wine2Wine and many more.

João Gomes da Silva, Chief Marketing Officer, Sogrape, Portugal

João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group’s Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others.

João Gomes da Silva is also Vice President of ViniPortugal, the Interprofessional Association of the Portuguese Wine Industry.

Philippe Leveau, CEO, Mestrezat Grands Crus, France

Philippe Leveau

Philippe Leveau heads Mestrezat Grands Crus, a reference amongst the Place de Bordeaux négociants.
Thought leader, he approached ARENI Global in 2018 with the idea of a ARENI-Mestrezat Barometer, an annual study that would provide in-depth analysis of the Fine Wine Consumers profiles and behaviours, and their evolution through time.

Simon Pavitt, Founder, Wingman And Director, London Technology Club, UK

Simon Pavitt

Simon has been dealing with HNWI for most of his professional life and helps “the 1%” achieving their passion project, finding purpose and joy (buying football clubs, creating a foundation, investing in a vineyard, starting a car collection). He is based in London but has worked internationally, and with a background in psychology, has been working on the different behaviours of that specific segment of the population, in order to understand what makes them tick. He also directs the London Technology Club, a private club for investors who want to know a bit more on where to invest their money when it comes to tech.

Mia Van de Water MS, Wine Buyer, Cote Korean Steakhouse, USA

Mia Van de Water was named one of Food & Wine’s Sommeliers of the Year (2016). She is a restaurant industry veteran with a career spanning nearly two decades. In 2017, she joined the sommelier team at the acclaimed Eleven Madison Park, Michelin 3-Star, and 2017 World’s Best Restaurant (San Pellegrino World’s Fifty Best). She is now the Assistant General Manager at Cote Korean Steakhouse in Manhattan (Michelin 1-Star & James Beard Best New Restaurant 2018).