Rethinking Fine Wine: Defining Fine Wine and its Responsibilities to Protect its Future
On January 24th 2023, ARENI Global unveiled their new white paper “Rethinking Fine Wine“, created to help fine wine wineries, distributors and retailers across the sector understand how the world is changing, and how that creates opportunities to be seized.
The white paper delves into key themes, beginning with a proposal to revise the definition of fine wine. It looks at how “fine wine” is understood by both trade and consumers globally, and explores who creates the definition across the value chain. What responsibilities belong to people at the top?
An event presented by Erica Nonni, Founder of Nonni Marketing, with Pauline Vicard, Co-founder of ARENI Global and Felicity Carter, Editorial Director, ARENI Global.
Main themes to be addressed:
• Why does having a global definition for fine wine matter?
• What could a global definition achieve?
• What does it take for a wine to be considered “fine”?
• How is this concept understood by trade and consumers? If they don’t share the same vision, how can we explain the differences?
• What are the roles of fine wine’s stakeholders in creating fine wine’s status? Can you be “fine” alone?
• What does “fine wine” stand for in terms of its social role? What are the responsibilities attached to the status?
• What are the issues currently challenging the understanding of fine wine?
The full version of the white paper is freely available to ARENI members and partners only. To access it, become a member today.