The Future of Fine Wine Consumers


Key insights to understand the multiple facets of the fine wine consumers and quantitative data on the US, UK, Chinese and Hong-Kong markets.

This report – prepared in partnership with Mestrezat– is an in-depth analysis of who the fine wine consumers are, and their attitudes towards fine wine. It offers a segmentation of fine wine consumers based on extensive research and data, and answers the following questions: Who, and where, are “the Fine Wine consumers”? Who are the consumers who can influence Fine Wine sales? How and where do they engage with Fine Wine? with quantitative data on the US, the UK, China and Hong Kong markets. The report also offers unique perspective on High Networth Individuals and their purchasing behaviours.

This report includes:

  • Fine Wine’s Definition and Research Methodology
  • Market Data and market Demographics on the US, the UK, China and Hong Kong markets.
  • Fine Wine Consumption and Purchase Behaviour
  • Fine Wine Attitudes and Involvement
  • Fine Wine consumers Segmentations
  • In-depth exploration of High Net Worth Individuals and their attitudes towards fine wine
  • Areni’s Analysis and Recommendations

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The executive summary is free and available to all.

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