Leading the Way: The Future of Fine Wine
4-6 July 2019, Bordeaux
Get the Report
With a focus on how we can ” Think-Share-Build and Shape” the future, we gathered 70 thought-leaders and forward thinkers, bringing together expertise from within the Fine Wine ecosystem as well as from diverse fields such as geopolitics, tech, finance and science. Download your free copy of the 2019 Post-Event Recap.
The roundtables constitute an essential aspect of FM4FW in that they foster the opportunity for the creation of new thought, combining the best ideas in order to guide the best outcomes. The objective is to shape solutions to complex problems and forge a collective vision for the future.
AROMAS, STRUCTURE, TEXTURE : THE FUTURE OF FINE WINE STYLE AND TASTE
From climate change to technical innovation and consumers queries, experts considered how the sensorial components of Fine Wine are likely to evolve in the next decade.
BUILDING THE FUTURE ROADS TO MARKETS
Experts considered if and how Fine Wine is defined by the way it is distributed, and explored the relative allure of mature and growing markets.
LANGUAGE, MARKETING AND DIVERSITY: RETHINKING THE WAY WE TALK ABOUT WINE
Experts considered the different challenges and opportunities brought by global diversity ( consumers’ age – gender – race, Fine Wine grape varieties – winemakers’ profile-wine origin, media & gate keeper)
EXPERIENCE & FINE WINE : CREATING THE UNFORGETTABLE
The experience economy offers a multitude of opportunities for Fine Wine. Are there any specificities particularly relevant for the Fine Wine world?How can the entire ecosystem increase their value proposition?
BUSINESS MODELS : WHEN INVESTMENT INFLUENCE THE SHAPE OF FINE WINES
Experts considered how existing business models are shaping different profiles of Fine Wines and how alternative business models could design a new kind of Fine Wines
WHEN PROVENANCE IS NOT ENOUGH : PROMOTING QUALITY IN COMPETITIVE MARKETS
From Appellations d’origine & provenance based systems & wine scores to sustainability certifications and ethos-based gatherings, experts explored the future of quality protection
DIGITAL ECONOMY & INNOVATIVE TECHNOLOGY : INCREASING THE VALUE OF THE SUPPLY CHAIN
From vineyards to distribution, experts explored how the digital economy and innovative technology can create leverage and opportunities for the global Fine Wine ecosystem
FUTURESHOCK : DISRUPTED GLOBAL TRADE
Interview with Constanze Stelzenmüller, Brookings Institute by Karina Robinson, Robinson Hambro
ON LUXURY: CREATING EXCEPTION A CONVERSATION
Conversation with Fiona Morrison MW, Château le Pin- Nigel Greening, Felton Road -Eric Asimov, New York Times and Toby Bekkers, Bekkers Wines
Led by Elin McCoy, Bloomberg
SOCIAL SUSTAINABILITY : A FINE WINE WITHOUT WORKERS?
Discussion with Laura Catena, Bodega Catena Zapata – Akilah Cadet, Change Cadet – Ixchel Delaporte author Les Rasins de la Misère -Karissa Kruse, Sonoma Winegrowers and Thomas Price, Jing Tea
Moderated by Jane Anson, Decanter
EDUCATION, INFORMATION, EMOTION : THE RULES OF ENGAGEMENT
Pleading Arguments for all three from Minter Dial, author Heartfelt Empathy- David Gluzman and Madeline Puckette, Folly Enterprises.
FUTURESHOCK: CREATING THE FUTURE OF SHOPPING
Insights from Philippe Thomas, Enofi – Matteo Panzavolta, Acatena – Meaghan Qian-Fu Becker, James Suckling and Ravi Viswanathan, Grover Zampa.
Moderated by Rodrigo Sepulveda, Expon Capital.
WHEN FINE WINE IS ALCOHOL: MODERATION TEMPERANCE RESPONSIBILITY
A conversation with Cathy Huyghe, Enolytics – Chris Swonger, Distilled Spirits Council of the US – Bruno Le Breton, BLB Vignobles and Taotao Xing, Deutsche Börse.
Moderated by Reka Haros.