Introducing: New Consumers, New Narratives

Understanding fine wine’s future consumers to build tomorrow

Any sector that wants to stay relevant must invest in their future consumers, and fine wine is no exception.

But everywhere you look now, people are re-evaluating their relationship and attachment to alcohol, wine and food, and redefining our current understanding of luxury, lifestyle and success.

What does this all mean for us as an industry? As individual brands? How can the fine wine sector engage with new generations of consumers in a meaningful way in such a changing environment?

In this podcast series, New Consumers, New Narratives, we meet marketing industry legends, academics and researchers, merchants and global observers.

Come with us as we discuss the best possible ways for our industry to invest in its future:

This podcast series is part of a larger Areni Global research project. To receive all our articles and publications, subscribe to our newsletter.

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