In This Together – How Fine WIne is re-thinking its Collective Models

Collective models have defined wine production for decades. In every winemaking country, producers have come together in local, regional and/or national enterprises to shape a common vision for quality, process and promotion. Individuals joined collective systems to achieve common economic goals.

In recent years, many of those people involved in Fine Wine have moved away from the idea of collective action, to embrace the idea of a ‘community’ based on shared values. Not only has this created a new language, but also new structures – people no longer need to be part of the same geographical community to share common interests.

The pandemic has already overturned many assumptions – what does it mean for the Fine Wine community? How does it maintain a community, when people can no longer get together?

  • Winemaker and doctor Laura Catena
  • Journalist and educator Elaine Chukan Brown
  • Innovator Stevie Kim (Vinitaly, Vinitaly International Academy, Wine2Wine)
  • Cognitive science researcher Jeremy Lamri,
  • TexSom co-founder James Tidwell MS
  • Education directors Valérie Westrelin (Isefac Bachelor and ISG Luxury Management) and Damien Wilson (Sonoma State University)

For our written analysis of this Insight Series, see our article Five reasons to consider collective models – How coming together could futureproof the Fine Wine world

The ARENI International Insight Series are part of our annual research and action programme. These events provide an exclusive platform for international thought-leaders to share ideas and address global issues collectively.