Drawing on over 25 years’ experience in the Australian wine community Toby owns and operates Bekkers Wine with his wife Emmanuelle in McLaren Vale, South Australia. Bekkers Wine was established with the purpose of creating a fine wine beacon for McLaren Vale. Toby remains convinced of the opportunities offered by Australia’s land and climate to produce fine wines that can stand proud alongside the world’s finest. Toby is also a Board Member of the Australian Wine Research Institute and a respected viticulture consultant.
Toby travelled through 12 countries as a 2017 Nuffield Scholar with the support of Nuffield and Wine Australia. He investigated what winemakers might be able to learn from how luxury brands of all types approach customer engagement. He hopes that some of his observations may be transferrable and of benefit.