Managing Director, 5forests, New Zealand
Polly Hammond is a self-described black sheep marketer who spends her days desperately trying to drag traditional wine language, communication, and branding into the digital age. Her agency, 5forests, works with wineries around the world to help them embrace the profitable way to transform to digital, from strategy to social media to online sales. She also writes The Must Read, a widely read, mildly irreverent weekly newsletter about digital wine marketing.
Polly has a deep and abiding love affair with Behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands; and she’s mad about pop culture and good stories, so any meeting is sure to have at least one Star Wars reference thrown in.