Lulie Halstead

Board Director (NED), The IWSR Group, UK

Lulie is the Board Director (NED) at The IWSR Group. She is co-founder and CEO of Wine Intelligence and is regarded as a leading thinker in the world of wine business strategy. Prior to co-founding Wine Intelligence, she developed expertise in the wine industry, with hands-on roles in importing, marketing & retailing.

She is an established marketing academic, focusing on wine consumer behaviour and continues to teach and supervise on Masters programmes around the world. Alongside her passions are food & wine, she focuses on exploring what makes consumers behave in the way they do. She specialises in qualitative research practices and trend research, constantly developing new ways to uncover the processes of the subconscious mind. She is a Certified Member of the Market Research Society.