Honore Comfort

In her role as Vice President of International Marketing at Wine Institute, Honore draws on 20+ years of experience in international wine marketing, association management, and brand strategy to promote export sales and build the global brand for California wines.

Prior to joining the Wine Institute in 2019, Honore served for ten years as Executive Director of Sonoma County Vintners, the lead marketing and advocacy organization for Sonoma County wineries. She was also President of Brack Mountain Wine Company, where she oversaw sales and marketing, business development and portfolio strategy. Before this, she was Global Brand Manager for Foster’s Wine Estates Americas (now Treasury Wine Estates) for Penfolds and Rosemount Estate.

Ms. Comfort gained marketing and advertising expertise prior to joining the wine industry while working for Macy’s West in San Francisco, the Art Institute of Chicago, and other non-profit museums and institutions around the United States.

Ms. Comfort lives in Healdsburg, California, with her husband, where they tend their small fiano vineyard in the heart of Sonoma County’s Dry Creek Valley.