Chief Marketing Officer, Ste. Michelle Wine Estates, USA
Francis Perrin serves as the Chief Marketing Officer for Ste. Michelle Wine Estates, overseeing the company’s brand management, digital marketing, innovation and direct-to-consumer functions. Francis brings over 20 years of experience to Ste. Michelle, including previous leadership positions with large public and private consumer packaged goods companies as well as previous wine and spirits industry experience. Prior to joining Ste. Michelle in April 2019, Francis was the Chief Marketing Officer at Bel Brands USA, the U.S. subsidiary of Bel Group, the world’s third-largest branded cheese company. Prior to that, he held significant marketing roles with some of the world’s foremost marketing companies including Procter & Gamble, L’Oréal and Pernod Ricard. Francis holds a bachelor’s degree in business administration from HEC Montréal and a master’s degree from Columbia University.