What do Fine Wine lovers want?

Wealthy wine lovers appreciate wine and want it to be part of their life. But they don’t want to pay more than they need to.

Understanding Asia’s Affluent Consumers – In Conversation with Amrita Banta

We meet Amrita Banta, founder and director of Agility Research, a luxury consulting company ranked among the top ten globally, which focuses on the affluent consumers of luxury and premium brands.

We discuss how COVID changed the relationship between Asian consumers and luxury goods, and how the past few months have led to renewed spending, and to Fine Wine finding its way into millions of Asian households for the first time.

Life-Changing Travel in the Time of COVID

We meet Tom Marchant, co-founder and director of Black Tomato, an award-winning agency which creates what they describe as unique and perfectly-tailored travel experiences. We discuss what luxury, hospitality and creating experiences means in practice. In consideration of ARENI’s latest report, we compare and contrast what fine wine consumers have in common with affluent travellers.

Who buys investment grade wine?

It’s easy to make assumptions about the wealthy, but if these assumptions turn out to be wrong, the wine trade may find itself engaging in sales and export strategies that are no longer relevant.

With this in mind, ARENI Global conducted a series of interviews with high-net-worth individuals (HNWI), to find out more about them, and how the pandemic impacted their behaviour.

The Future of Fine Wine Consumers

On April 27th 2021, we presented our latest, extensive research on today’s Fine Wine consumers and the complex forces at play that will define the buying behaviours of tomorrow.

Why the world of wine needs gate openers

As the world opens up and restaurants overflow again, many producers are now connecting with their old business networks once again. How can they apply the lessons they learned from the pandemic, and maintain both their new and old communities?

Podcast – Inside the Head of a Collector – In Conversation with Prof. Shirley Mueller

Collecting objects gives enormous pleasure to approximately one third of the population, providing such benefits as intellectual stimulation, the thrill of the chase, and leaving a legacy. On the other hand, the same pursuit can engender pain; for example, paying too much for an object, unknowingly buying a fake, or dealing with the frustrations of collection dispersal. Until recently, there was no objective way to enhance the positive (pleasure) aspects of collecting and minimize the negative (pain).
Now, for the first time, scientific research in neuro- and behavioral economics gives us a way to turn this around. We meet neuroscientist and psychiatrist Shirley M. Mueller, MD. By using examples from these disciplines, she relates her own experiences as a serious collector and as a neuroscientist to examine different behavioral traits which form the basis of collecting.