With Erin Gore and Karli Warner, founders of The Garden Society, we explore the growing world of Cannabis. As we explore their strong ethos – to become the most positive and trusted cannabis brand for women, turning down the daily chaos and turning up the joy – we draw many parallel between their world and the Fine Wine Ecosystem, discussing millennials, language, terroir & provenance, and responsibility.
Podcast – For an Equitable and Inclusive Digital Marketing – In Conversation with Shanika Hillocks
With Shanika Hillocks, food & wine digital strategist, published writer and active speaker, we talk digital strategy, influencer marketing and brand engagement. As we re-assess the weight of words and the power of pictures in a deeply shaken and polarised world, we also explore good practices for Fine Wine estates and brands.
A conversation to assess the best way for Fine Wine actors to cut through the online noise, build meaningful relationships with trade and consumers and embrace their responsibilities.
VIDEO – New Ways of Looking at Luxury – Margareth Henriquez & RBW
In collaboration with The Real Business of Wine, we had a long chat with Margareth Henriquez, head of Krug, and discussed her PhD thesis on business, luxury and wine.
On Irreverence and Rebellion – In Conversation with Nigel Greening & Elin McCoy
Nigel Greening, owner of the iconic Felton Road in New Zealand, and Elin McCoy, award winning journalist, explore the notion of luxury and the power of irreverence and rebellion.
The evolving wine consumer – The Real Business of Wine
On 21 April, our chair Nicole Rolet and executive director Pauline Vicard joined hosts Robert Joseph and Polly Hammond of The Real Business of Wine webcast, as well as guests Amber LeBeau of Spit Bucket and Francis Perrin of Washington’s Chateau Ste Michelle, for a virtual discussion on the changing wine consumer. Pauline presented part of ARENI’s research started in … Read More
The Fine Wine Ecosystem through Covid-19 (Part 2)
The second part of our analysis of the current situation based on three weeks of Online Roundtables gathering 70+ Fine Minds from all over the world, enriched with audio and video content.
On Fine wine and Luxury- In conversation with Eric Asimov
Do Fine Wine and luxury really mean different things?
Let’s get digital – In conversation with Polly Hammond
From building a framework of Goals, Capabilities and Constraints to thriving digitally, we asked Polly Hammond the tricks to thrive digitally.
Diversity, but also inclusion – Julia Coney
On race, colour and inclusion in the Fine Wine ecosystem. Because everyone sees colour. It’s how we react and respond to it that matters.
Jordan Winery : Video-Centered Customer Engagement Strategy
Investing in consistency, community, and communications, Jordan Winery is crushing their content marketing with video.