When it’s possible for collectors and consumers to go online and find a better deal, how can Fine Wine merchants keep their customers?
Debunking the clichés of digital marketing: In Conversation with Georgia Panagopoulou
We meet Georgia Panagopoulou, known as Wine Gini on social media. Georgia is head of one of the biggest online wine communities, including both Facebook and Instagram where she has 112,000 followers.
We discuss how social media campaigns are created and measured, while debunking the digital clichés, one by one.
What do Fine Wine lovers want?
Wealthy wine lovers appreciate wine and want it to be part of their life. But they don’t want to pay more than they need to.
Repenser le langage du vin pour attirer de nouveaux consommateurs – Conversation avec Sandrine Goeyvaerts
ARENI rencontre Sandrine Goyevaerts, caviste belge et autrice de divers ouvrages sur le vin pour discuter langages et inégalités autour son nouvel opus: Manifeste pour un Vin Inclusif.
Deconstructing the language of wine to attract new consumers – In Conversation with Sandrine Goeyvaerts
We meet Sandrine Goeyvaerts, a Belgian wine merchant, journalist for Elle magazine and author of several books on wine. Her latest work, “Manifeste pour un vin inclusif (Manifesto for an inclusive wine) argues for a different use of language within the French-speaking wine world and looks at changing the language of wine could open the door to new consumers.
Understanding Asia’s Affluent Consumers – In Conversation with Amrita Banta
We meet Amrita Banta, founder and director of Agility Research, a luxury consulting company ranked among the top ten globally, which focuses on the affluent consumers of luxury and premium brands.
We discuss how COVID changed the relationship between Asian consumers and luxury goods, and how the past few months have led to renewed spending, and to Fine Wine finding its way into millions of Asian households for the first time.
The semantics of Fine Wine
What words do Fine Wine consumers use, and how does that shape their perception of Fine Wine?
Life-Changing Travel in the Time of COVID
We meet Tom Marchant, co-founder and director of Black Tomato, an award-winning agency which creates what they describe as unique and perfectly-tailored travel experiences. We discuss what luxury, hospitality and creating experiences means in practice. In consideration of ARENI’s latest report, we compare and contrast what fine wine consumers have in common with affluent travellers.
Who buys investment grade wine?
It’s easy to make assumptions about the wealthy, but if these assumptions turn out to be wrong, the wine trade may find itself engaging in sales and export strategies that are no longer relevant.
With this in mind, ARENI Global conducted a series of interviews with high-net-worth individuals (HNWI), to find out more about them, and how the pandemic impacted their behaviour.
The Future of Fine Wine Consumers
On April 27th 2021, we presented our latest, extensive research on today’s Fine Wine consumers and the complex forces at play that will define the buying behaviours of tomorrow.
Why the world of wine needs gate openers
As the world opens up and restaurants overflow again, many producers are now connecting with their old business networks once again. How can they apply the lessons they learned from the pandemic, and maintain both their new and old communities?
Podcast – Inside the Head of a Collector – In Conversation with Prof. Shirley Mueller
Collecting objects gives enormous pleasure to approximately one third of the population, providing such benefits as intellectual stimulation, the thrill of the chase, and leaving a legacy. On the other hand, the same pursuit can engender pain; for example, paying too much for an object, unknowingly buying a fake, or dealing with the frustrations of collection dispersal. Until recently, there was no objective way to enhance the positive (pleasure) aspects of collecting and minimize the negative (pain).
Now, for the first time, scientific research in neuro- and behavioral economics gives us a way to turn this around. We meet neuroscientist and psychiatrist Shirley M. Mueller, MD. By using examples from these disciplines, she relates her own experiences as a serious collector and as a neuroscientist to examine different behavioral traits which form the basis of collecting.