We meet Amrita Banta, founder and director of Agility Research, a luxury consulting company ranked among the top ten globally, which focuses on the affluent consumers of luxury and premium brands.
We discuss how COVID changed the relationship between Asian consumers and luxury goods, and how the past few months have led to renewed spending, and to Fine Wine finding its way into millions of Asian households for the first time.
What words do Fine Wine consumers use, and how does that shape their perception of Fine Wine?
We meet Tom Marchant, co-founder and director of Black Tomato, an award-winning agency which creates what they describe as unique and perfectly-tailored travel experiences. We discuss what luxury, hospitality and creating experiences means in practice. In consideration of ARENI’s latest report, we compare and contrast what fine wine consumers have in common with affluent travellers.
It’s easy to make assumptions about the wealthy, but if these assumptions turn out to be wrong, the wine trade may find itself engaging in sales and export strategies that are no longer relevant.
With this in mind, ARENI Global conducted a series of interviews with high-net-worth individuals (HNWI), to find out more about them, and how the pandemic impacted their behaviour.
On April 27th 2021, we presented our latest, extensive research on today’s Fine Wine consumers and the complex forces at play that will define the buying behaviours of tomorrow.
As the world opens up and restaurants overflow again, many producers are now connecting with their old business networks once again. How can they apply the lessons they learned from the pandemic, and maintain both their new and old communities?
Collecting objects gives enormous pleasure to approximately one third of the population, providing such benefits as intellectual stimulation, the thrill of the chase, and leaving a legacy. On the other hand, the same pursuit can engender pain; for example, paying too much for an object, unknowingly buying a fake, or dealing with the frustrations of collection dispersal. Until recently, there was no objective way to enhance the positive (pleasure) aspects of collecting and minimize the negative (pain).
Now, for the first time, scientific research in neuro- and behavioral economics gives us a way to turn this around. We meet neuroscientist and psychiatrist Shirley M. Mueller, MD. By using examples from these disciplines, she relates her own experiences as a serious collector and as a neuroscientist to examine different behavioral traits which form the basis of collecting.
In this mini-series of articles, ARENI meets with Fine Wine collectors from all over the world.
In this mini-series of articles, ARENI meets with Fine Wine collectors from all over the world.
Thiago Mendes co-founded Eno Cultura wine school in Brazil in 2013 , which also runs events and tastings. In 2017, Eno Cultura was named Wine Educator of the Year by the WSET. He spoke with ARENI and shares his insights on the local Fine Wine market and his consumers profiles.
80% of French consumers are willing to take active measures to support restaurants and their producers, says France’s Culinary College.
Presentation -in French- of the annual study The Future of Fine Wine Consumers in partnership with Mestrezat.
