With Erin Gore and Karli Warner, founders of The Garden Society, we explore the growing world of Cannabis. As we explore their strong ethos – to become the most positive and trusted cannabis brand for women, turning down the daily chaos and turning up the joy – we draw many parallel between their world and the Fine Wine Ecosystem, discussing millennials, language, terroir & provenance, and responsibility.
With Shanika Hillocks, food & wine digital strategist, published writer and active speaker, we talk digital strategy, influencer marketing and brand engagement. As we re-assess the weight of words and the power of pictures in a deeply shaken and polarised world, we also explore good practices for Fine Wine estates and brands.
A conversation to assess the best way for Fine Wine actors to cut through the online noise, build meaningful relationships with trade and consumers and embrace their responsibilities.
On 21 April, our chair Nicole Rolet and executive director Pauline Vicard joined hosts Robert Joseph and Polly Hammond of The Real Business of Wine webcast, as well as guests Amber LeBeau of Spit Bucket and Francis Perrin of Washington’s Chateau Ste Michelle, for a virtual discussion on the changing wine consumer. Pauline presented part of ARENI’s research started in … Read More