Who buys investment grade wine?

It’s easy to make assumptions about the wealthy, but if these assumptions turn out to be wrong, the wine trade may find itself engaging in sales and export strategies that are no longer relevant.

With this in mind, ARENI Global conducted a series of interviews with high-net-worth individuals (HNWI), to find out more about them, and how the pandemic impacted their behaviour.

Podcast – On Money, Transparency and Diversity – In Conversation with Andrew Jefford

Money is not the most comfortable of topics in the wine world, though fair remuneration is the key to increasing the diversity of voices and talents. In this podcast we meet Andrew Jefford, an award-winning journalist, wine writer and educator, and one of the only major figures in an otherwise opaque industry to publicly reveal his revenue and earnings. We discuss writing, negotiation power and transparency, and how to define one’s worth in today’s wine world.